How Pokémon Go Makes Money
There’s nothing like a craze to get people going. Pokémon Go has completely captured the internet, and millions of people around the world can’t get enough. The accountant in me is far more interested in how this massive viral success is being turned into cold, hard cash. Especially considering the game is a free download on the app store.
After some research I found some interesting results. Most surprisingly that Nintendo, long seen as the gaming geniuses aren’t nearly as involved as one would think, and as a result aren’t earning nearly as much money as the other money players in this game.