How Pokémon Go Makes Money

There’s nothing like a craze to get people going. Pokémon Go has completely captured the internet, and millions of people around the world can’t get enough. The accountant in me is far more interested in how this massive viral success is being turned into cold, hard cash. Especially considering the game is a free download on the app store.

After some research I found some interesting results. Most surprisingly that Nintendo, long seen as the gaming geniuses aren’t nearly as involved as one would think, and as a result aren’t earning nearly as much money as the other money players in this game.


Marc Williams

Some say I'm the most handsome man in the world (my mom), others tend to disagree, but one thing is certain - I love to entertain. Whether it be through music, writing, or film, seeing people respond with a smile is worth more than a bag of gold. Figuratively obviously, because smiles are free and gold is very expensive.

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